Meet Rocky —
My name is Ra’Chell Richards and it has forever been in my DNA to empower and support people and moreover, women. Take my name for example, I want to empower people to get it right, so I go by Rocky! I am the influence, inspiration and soul behind It’s a Rocky World.
Since my childhood in St. Louis I have always loved fashion; how it made me feel, how it made me look and how it inspired the times. Although I loved fashion and its influential powers, I must admit, I wasn’t the most fashionable person I certainly wasn’t the most confident!
Because of my dark skin, I struggled to see beauty and feel beautiful. Yes, within I still had my creative spirit, but it was suffocated by the fear of drawing too much attention to myself. I was afraid to shine. In spite of my insecurities, I found a way to turn my biggest fear into my passion. Now I want to empower you to do the same!