Hello! My name is Ra’Chell (pronounced Raquel) Richards and I’m the fashion blogger and coach behind It’s A Rocky World. I’ll admit I wasn’t the most fashionable person growing up and I certainly wasn’t the most confident. Because of my dark skin, I struggled to feel beautiful. Back then, I still had my creative spirit but it was smothered out by fears of drawing too much attention to myself. I was afraid to shine. In spite of my insecurities, I found a way to turn my biggest fear into my passion. Now I want to empower you to do the same!

I could tell you all about me and all the fancy things I’ve done but that wouldn’t benefit you. What I will tell you is that I understand the struggle of waking up to a wardrobe with nothing to wear, struggling to match my image with my brand, and struggling to find my style. Listen. If no one else gets it, I get it and I’m here to help you get it together!


  • Help women find purpose in their style

  • Provide 1-1 access to clients

  • Teach individuals how to match image + brand

  • Post weekly PERSONAL fashion post + Styling newsletters